7. Using Too Many Sources For Investing Information

All stock information is not created equal. Be judicious about what sources you use, and understand what they’re really saying. For example, be very cautious about reading posts on open-access stock forums. It might initially seem like these are populated by knowledgeable people, but the sad truth is: Many of the posters on online stock forums simply have no idea what they are talking about. They’re struggling to get direction. They test ideas on others – who are often just as clueless. They have opinions from Mars. They get into pissing matches where nobody has any sense of what’s correct. So why would you bother? Oh, right – to get stock tips, or to validate your ideas. But seriously – don’t waste your time on most stock forums. Occasionally, there’s a poster who is a bit more knowledgeable, but in many cases, even the most uninformed people can make themselves sound authoritative while they’re just spouting their opinions! Avoid these places. You’ll get more out of an old Starsky & Hutch rerun.

And never buy a stock just because someone in the media recommended it. Do you ever watch those financial TV channels that have market news throughout the trading day? If you do, pay no attention to the parade of professional fund managers who grace the screen all day, telling you “what trade works now!” Because guess what? Another guy will be on in five minutes, telling you about his idea for the best trade, and it’ll be something altogether different!

Can they both be right? And either way, how is the strategy of a professional money manager – with hundreds of millions to invest, and a full-time research staff at his disposal – right for you? It can’t be. He’s operating in a different universe from yours. Ever notice how many of the fund managers on TV are touting the big-name, big-cap, widely traded stocks? That’s because with tens of millions or hundreds of millions under management, they can’t be jumping in and out of illiquid small caps – exactly the kind of stocks you’re nimble enough to enter and exit quickly.

Fund managers strive to outperform the major indexes. That makes it too risky to hold large positions in too many thinly traded small caps. Why is that? Because smaller stocks are often more volatile than bigger, more established companies. Say Fund Manager Joe Schmoe decides to start making some purchases in Acme Widgets, which trades 300,000 shares a day. Because so few shares are available, it’s probably going to be hard for Joe to get the shares he wants. His buying pushes the stock’s price higher.

But the next day, Fund Manager Jane Schmane realizes that her investment in Acme has netted her a paper profit, and she has some reasons to reallocate cash. So Jane begins unloading shares – which sends the price lower as quickly as Joe sent it higher. That’s grossly oversimplified, of course, but you get the idea. That’s a big piece of the reason why these guys on TV will keep telling you why Wal-Mart (which trades about 17 million shares a day) or Microsoft (which trades about 58 million shares a day) is or is not a good idea today. They won’t be talking about a little-known tech stock that is showing fantastic gains, and has excellent earnings – but only moves 300,000 shares per day.


Now, Wal-Mart and Microsoft are both great companies. I’ve shopped in the first one, and I’m using the operating system of the other right now! But because those stocks are so big, and so widely owned, the chances of explosive price growth are quite low. Of course, the chance of a sudden swing to the down side is also low – making the stock a safe choice for big fund managers, who have to show results better than the S&P 500 and have to prove themselves vs. other fund managers. So by owning the widely traded big-cap stock that’s trending along in a more or less sideways fashion, Joe or Jane Fund Manager avoids a lot of risk and the potential for losses. That will make his or her year-end return look better than if the fund showed some weakness due to investments in little-known, volatile, thinly traded stocks.

So all this means: Following the recommendations of fund managers on TV or in magazines is not the way you’ll maximize your investment. Those recommendations are not made with you in mind, even though they’ll say things like, “Here’s what the retail investor [that’s you!] should do.” Nah. That fund manager has absolutely no idea how to recommend stocks for you. Pay no attention. One final thought on this topic. When one of these managers appears on TV, notice how the show host doesn’t consistently ask him or her how much the fund is up or down for the year. If the fund is having a great year, you can be sure the guest will want it brought up. Usually, it comes up in the “talking points” that the fund manager’s PR person has supplied to the show. But frequently, performance doesn’t come up at all. Which leaves you to wonder: How has this fund done in the past year? Three years? Five years? If the fund has underperformed during that time, you probably won’t hear about it while you’re busy writing down this genius’ picks. So be wary about the “expertise” of these folks who appear on television. So it’s OK to watch the financial channels to get some basic news on what’s moving the markets, but never, ever watch for stock tips. (Or even worse, tips on how to be trading options. More on that a bit later.)

6. Using Too Many Different Investing Methods And Styles

As you might have guessed by our name, Simple Growth Investing, we’re growth investors. In a nutshell, that means we focus on stocks with hot new products, or an industry that’s in favor now. There’s something new driving sales, which in turns drives profit growth. And when professional investors – like mutual funds, banks, insurance companies, hedge funds and pension funds – see those hefty earnings increases, they snap up shares. And what does that do? It sends the price higher.

An example of an outstanding growth stock from the past few years is Apple. That’s a no-brainer: Think of the iPod, the iPhone, increased purchases of MacBooks and iMacs. As the company continued innovating and introducing great products, people kept buying. Investors caught on, and the share price kept moving higher. Another big growth stock has been Baidu, a Chinese Internet search engine and portal. Another one that’s easy to understand. As more and more Chinese citizens move into the middle class, they’re using the Internet more, buying stuff online, playing games – everything people all over the world are using the Internet for. And professional investors see plenty of potential remaining for big growth in China – so they’ve been grabbing Baidu shares.

Stocks like Apple and Baidu (and many others) have rewarded investors with outstanding profits. Between January and October, 2009, Baidu climbed 189%. Apple rose 120% in that time. You can find other names that have risen even more. Some of those have been growth stocks with a solid track record of sales and earnings growth. That’s the kind of stocks we focus on here at Simple Growth Investing. You might also find speculative stocks – those with no profitability and usually a very low share price – that have also scored big run-ups. It happens, no question. But in our experience, and the experience of many other successful traders, those stocks can be riskier and if you’re not super careful, can lead to sudden losses. So when we say you should decide on an investing style and stick with it, we’d recommend growth investing. We have plenty of posts and materials here on Simple Growth Investing to help you with that. But if you do choose growth investing, don’t mix it with some speculative stocks, some value investing, some long-term investing and maybe some day trading for a quick pop here and there. By mixing all these styles, you’ll just dilute your focus and dilute your results. So pick a style and stick with it. You’ll develop an expertise, and you’ll begin to recognize the better names, and understand when to buy and sell them.

5. Owning Too Many Individual Stocks

Ever notice how some individual investors have dozens of individual stocks in their portfolios? I’m not talking owning mutual funds, which is something altogether different, and not the topic of this report.

Instead, I’m talking about individual stocks. Just don’t own too many – seven is probably about the highest number any person should own at one time. And that’s only if you have at least $1 million to invest, and can spend some quality time with your stocks every day.

If that sounds like you, cool! In a minute, we’ll take a quick look at some portfolio management techniques. But say you’re starting out with about $3,000 to invest. (And by the way, it’s best to ignore all those so-called investing “gurus” who mean well, and tell you it’s possible to start investing with only a few hundred dollars. It sounds like a good, encouraging thing to tell newbies, and people who tell you that often mean to be helpful, but the truth is: With a small portfolio, the commission costs will eat away at your capital very fast. Even if you’re using a low-cost online brokerage, you have to be prepared to occasionally move in out of stocks fairly quickly. Don’t worry, we’re not talking about day trading!! But as we’ll see below, you sometimes have to move pretty fast to preserve your gains or cut your losses – so that’s one reason why it’s not really a smart idea to start with “only a few hundred dollars,” as so many well-meaning but clueless investment writers suggest.) OK – so back to your $3,000 portfolio. In this case, you’d be OK with no more than four stocks making up the entire portfolio. There’s a simple reason for this: You’re a busy person.

You can’t keep up with news, earnings reports and other developments about a whole slew of stocks. No one can. Mutual funds have paid research staffs – people who get money in exchange for spending their weekdays researching every last detail about a company and its stock. No one pays you to chase down these details, do they? And you’re probably not really inclined to spend your off-hours making lists of when earnings reports are due, how your company’s industry is faring and how its competition is doing, how global macroeconomic developments are affecting the company and its industry – you get the idea.

So keep it simple. By limiting yourself to just a handful of individual stocks, you can easily have some key facts at your fingertips, such as the date that earnings are reported. And for those of you with a life outside of stock investing, you could set an alarm on your computer or phone or PDA, so you know when it’s time to check your stock, and make a decision about holding, selling or buying when the quarterly earnings report rolls around.

Of course, there are also services that offer you sample portfolios and reminders of when an individual stock should be sold, or whether holding or buying more shares would be the best move. Simple Growth Investing offers that service. You can check it out here. However you decide to manage your portfolio, you’ll do best by keeping it simple. No big downside surprises when you forgot about an earnings announcement, or when a stock heads south because of poor news about its industry. By holding only a few stocks at a time, it’s much easier to keep up with developments that could have a big effect on the price.

4. Not Expecting To Make Mistakes – And Not Fixing Them Quickly

Even the best investors make mistakes in the market. Maybe you buy a stock that doesn’t really have the kind of fundamental and technical strength that normally precedes a big uptrend. Maybe you bought a stock without noticing that it was due to report earnings the next day. Then bam!

The report is disappointing, and the stock slumps 15% in one fell swoop. Or maybe industry events or economic events unfold that neither you nor anyone else could have anticipated, and that sends the stock lower. No investor is that amazing superhuman who’s never wrong in the market! Read “Reminiscences of a Stock Operator,” the semi-fictionalized biographer of Jesse Livermore, a phenomenal investor who lived in the early part of the 20th century. In that book, and in Livermore’s own how-to guide, “How to Trade in Stocks,” he recounts examples of money-losing trades.

But what made Livermore different from most, and what makes the best investors different today, is willingness to learn from mistakes. Livermore didn’t blame the market, or the guy who have him a bad tip, or the company itself for being bad. Instead, he accepted responsibility when he broke his own rule and bought a stock based on a tip, something he had vowed never to do. It’s not about beating yourself up – it’s about acknowledging the mistakes, understanding how you made them, and taking steps so you don’t repeat them. Livermore, like Gerald Loeb, Nicolas Darvas and many other top investors of the past century, realized that some errors are inevitable, and always took quick action to minimize those errors. They all had a system for quickly cutting losses if a stock’s price fell a certain percentage below what you paid for it. Some investors say 10%, other systems are adamant about 7%-8%, still others recommend keeping it much smaller. Keeping it below 10% is a good idea – and in shaky market conditions, a smaller percentage is usually better.

Looking at it one way, that’s a very mechanical discipline that is a simple way of saving yourself a lot of money and heartache, and lets you sleep at night. One of the trickiest part about many growth investing systems is that they expect you to monitor stock charts all day long, so you’re ready to hit the “sell” button the moment a stock dips a certain percentage below the buy point.


But that process can be more simple and manageable.

It’s entirely possible to buy at the right time and sell when necessary to protect your money – without being chained to your computer 24/7, and without making the stock market the focus of your entire life! And beyond the mechanical process of selling at the right time, there’s a true psychological freedom that comes when you just expect that you will occasionally buy a stock that doesn’t work out. And of course, you will miss some names that jump higher! That’s life, and accepting it makes the activity of investing that much easier. Why get angry at the stock market? Why flagellate yourself over the big one that got away, or the “sure thing” that didn’t pan out? There is always another opportunity, another company with something innovative that’s driving customer demand. Sometimes geopolitical changes spur growth – witness the boom in Chinese stocks in recent years. Sometimes industry changes result in higher stock prices – that’s been true in commodities stocks lately, as the underlying assets have been bid up.

There’s always something – whether it’s a new technology or a service or something as simple as a retail concept that catches on with the public. And yes – that’s true even in a weak economy. Did you know that in the depths of the recession in 2009, clothing retailers were among topper forming stocks? That’s right – some of the better names, like Aerospatiale, were managing inventory and keeping prices low. Those techniques kept earnings growth solid, which in turn attracted big investors.

The point is: There’s always something new coming along that’s a ripe candidate for investment. Not just one new thing, but many, every year. Think about it: A few years ago, had you heard of Green Mountain Coffee Roasters? Baidu? NetEase? Vistaprint? Ctrip? All of those made huge price gains in 2009. But prior to their huge rallies, none of those were big household names like Microsoft, Wal- Mart or Procter & Gamble, Johnson & Johnson or even Apple.

So go easy on yourself if you let a big winner get away. There will be another one coming down the pike, right behind it! Give yourself permission to make mistakes with your investing. Mistakes are inevitable. The real point is to understand how to cut your losses early, and to offset the duds with huge winners. Don’t obsess about a stock where you lost some money, or one that you missed.

Opportunity is constantly knocking – and don’t let anyone tell you differently. New, entrepreneurial companies with fresh ideas are always coming along, offering golden opportunities. That’s true no matter who’s in the White House or Congress, whether the economy’s been poor, or whether your favorite investment category seems out of fashion this year. Be open to new opportunity, and you will find it. Stock investing can be very financially rewarding – if you stick to the right names, invest at the right times, and keep the right mindset.