Off Page Search Engine Optimization

We contain already optimized our blog to rank well for search effect of contain keywords that we are targeting, but here comes the depressing news –it affects your ranking in only very negligible ways. On the other hand, don’t skip this step as every little small piece helps when you are competing for search engine rankings.

Currently we are affecting on to off page search engine optimization. That is, factors that are not on your blog but affect your search engine rankings vary greatly. There are a lot of off page factors, but we shall study them one by one. The first and most noticeable one is the number of links to your blog.

As a universal rule of thumb, the more links to your blog, the more the search engines think you are ability in that exacting place and hence the higher they rank you. On the other hand, take care to monitor the quality of the links. For example, a thousand links from completely irrelevant sites like online dating sites would not help at all because your blog is a technological product blog. In contrast, a single link from a highly dependable site about technological gadgets will get the search engine swarming about your blog like the feds storming a crack den.

Besides, the most cost successful way getting high quality link from authoritative sites is just to ask for it. If your blog contains high quality content that is original and will provide precious information to the sites readers, probability are the webmaster(s) will link to your blog or even write about you.

 

Let’s talk about how we must ask these webmasters of authority to link to your blog.

We are discussing this based on the assumption that your blog is really content rich and offer high quality information to anyone in your niche or topic of discussion. The most viable option would be to send an email directly to the webmaster.

Primary, let’s look for the top sites in your niche. Just search the major search engines for the term that you are targeting. In this case, let’s search for “technological gadgets” . The first few results, ramseyelectronics.com is commercial sites, so do not trouble asking. We are looking for community-based sites and others blog that are easier to get to a complete newcomer like you. Seems like gizmodo.com would be good alternative.

So, create an email to the webmaster of gizmodo.com (whose email address you shall find on the site). They still have their AIM contact there, so it’s also a good choice if you use AOL instant messenger. Start by stating how you came across their site (i.e “looking for gadget information”, NOT :looking for link partners” ) and how you think their site provides valuable info. Fundamentally, try to say something really good about their site truthfully.

After that, propose that so-and-so content on your own blog will be a nice go together to their site’s content and vice versa. Put a link on your blog to their site and ask subtly if they might be able to do the same to weld a mutually helpful affiliation between the site and your blog.

Along the way, you might find people who would not even respond to your email, so forget about them and move on. Remove the links from your blog to their site if they have not responded to your email within two weeks, which is a pretty long wait.

Remain doing this for the first 30 search results that pop up, and before long you must have quite a few good sites all linking to you. In the next step, we shall explore further the more highly developed off page factors, and ways to improve them.

During the last step, we talked concerning how getting high excellence links from reliable website in your ground can increase your search engine rankings. This moment, we are going to discover additional into linking strategies, and how to establish and obtain “high quality” links. We are also going to talk temporarily about Google’s rage rank.

First, let us inspect a regular link. It is a piece of text (or image, but we are going for text) that links to your blog, and some of the factors that matter are

1. The address which it links to
2. The text of the link
3. The page rank of the page on which the link resides

Let us investigate this information one by one. First, you would obviously want the link to link to your blog, but to which page of your blog ? To an personality post or to your blog’s home page? Since your blog is a frequently updated website, it is always wise to build up all the links to point to your main page as an alternative if individual posts since they tend to be very time-sensitive.

The text of the link as well affects your rankings for a positive keyword. Let us say your blog is about technological gadgets and an additional site has a link that says “Barbie dolls” and links to your blog.

Does not make a lot sense, correct? If a lot of links that link to your site contain the conditions “technological” or “gadget”, it will seriously boost your ranking for those keywords, hence, it is necessary to put some thoughts when requesting links from additional webmaster as you want them to link to your blog with suitable keywords.

At present, about Google’s page rank. It is fundamentally a scale set by Google to evaluate the reputation of websites. You can read more about it on google.com/technology/ . What is attractive is that the advanced the page rank of certain website, the more common Google’s robots will visit the website to index it. Of course, the page rank of a page will also help it to rank advanced in Google’s search engine results. In short, having a high page rank will bring you many profit SEO-wise.

Your blog will establish with no page rank (witch unusual to page rank 0) since Google has not yet indexed your blog. Once Google’s robots find your blog during links on other sites, your blog’s will show a page rank of 0 and depending on the page rank of the referring page, your blog’s page rank will also rise finally.

Getting high-quality link to your blog will help direct targeted visitors who are involved in your place to your blog, allow search engines to find and index your blog and eventually rank higher in search engine results.

 

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4 Comments

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